Saturday, June 3, 2017

Things To Do To Reduce Card Acceptance Cost

By Shirley Schmidt


People could pay using credit or debit cards instead of cash because of its convenience and they feel safer bringing it than real money. Studies also show that customers tend to buy more than what they intended when paying with this method. Because of these, many establishments are accepting this mode of payment to reap from its benefits in Atlanta, GA.

All these transactions require an infrastructure to handle these payments and its processing fee is being paid by establishment owners like you. This would become a meaningful expense, along with other payments you have every month, for your business. This is why merchants are looking for methods to reduce card acceptance cost Atlanta GA with the following things.

Negotiate with card processors in your area by letting them see your business could add more value into theirs. This could be accomplished by having a lot of transactions at your establishment for them to use in negotiating with the suppliers. Their chance of succeeding in the negotiations is greater when you have given more to them which makes your fee to likely become lower.

There is a direct proportion between the risk of fraud transactions with your processing fee, meaning your fee is higher if the risk is higher. This could be reduced through letting your customers have their cards swiped or enter security information when they pay for the purchase. When you transact through keying in their cards rather than swiping then it is riskier and fees are higher.

Entering their security information lower the risk also and protects the cardholder and validate the purchase. Providing security zip code or billing zip code are effective ways of doing it. The risk of fraud would be increased when this process is skipped which increases the fees when transacting cards.

Sign up with a bank that does their processing themselves instead of going through card processors to save on the fees. Most local or small town banks do not process these themselves unlike the big banks which are being outsourced by these smaller banks. You can still use the smaller ones for keeping your deposits by having the big ones deposit the funds there.

Correct business information must be given when setting up your account for higher processing fee to be avoided. The information concerning the type and frequency of transaction and the business type is essential in determining what should be paid. Every day processing is cost effect than doing it after every few days because lower volume of transactions means lower fees.

Consult with an expert who can help you understand more about card processing and may help your business get lower rates from processors they know. Having someone with an insider information could help you have leverage when you negotiate. There is no need to switch one processor to another to see some savings.

Properly read the contract before you sign it so you will be aware with every fee they ask from you. Determine the needed terminal functions and do not install those you do not need to avoid paying of them. Other cards cost more in processing so identify which one and try offsetting this.




About the Author:



No comments:

Post a Comment